Dr Mike Cooray is Professor of Practice at Ashridge Executive Education at Hult International Business School. His areas of expertise are in strategic management including innovation, brand management and digital transformation. He has designed and delivered digital futures programmes for several leading organisations and works with clients in Europe, UK and the Middle East. Mike also works across Hult Business School campuses in London, Dubai and Shanghai. Mike has undertaken research and management consulting across the world. Prior to joining academia he was employed with organisations such as Carlsberg, Siemens and Mercedes Benz. Mike has published his research in the Frontiers of Psychology, The European Business Review and the Journal of Marketing Education. His thought-leadership articles in digital transformation, strategy and complex ecosystems have been published in the World Economic Forum, CNN, Discover, WeekendAvisen, La Tribune and Newsweek.