
Shaping the Future of Consumption
Creating responsible models of consumption for the benefit of business and society.The Fourth Industrial Revolution is transforming the consumption landscape by creating opportunities for...
The Not Company (NotCo) is a food-tech company developing machine learning technology to craft delicious foods faster, better and more accurately than other R&D powerhouses. Food and data scientists came together to develop a unique and proprietary algorithm that sorts through consumer preferences (taste, nutrition, sustainability, mouthfeel, aftertaste, etc.) and allows them to formulate plant-based alternatives to milk, yogurt, dressings and desserts that taste, feel, look and behave the same as the real thing. Founded in 2016, NotCo aims to disrupt the factory-farm food system in Latin America by 2018 and in North America by 2019.