Chief Executive of Ipsos MORI. Joined MORI in 1987 after graduating from Oxford University in 1986, and was one of the leaders of its first management buyout in 2000. A frequent writer and speaker on trends, leadership and performance management. Has directed hundreds of surveys examining consumer trends and citizen behaviour. 1987-92, worked in private sector business on corporate reputation and consumer research, for companies like Shell, BAE Systems, Sky TV and IBM. Since 1992, has worked with both Conservative and Labour ministers and senior policy-makers across government, leading on work for Downing Street, the Cabinet Office, the Home Office and the Department of Health, as well as a wide range of local authorities and NHS Trusts. 2009, Chief Executive of Ipsos in the UK and Ireland. Fellow of the Academy of Social Sciences and serves on advisory groups at the Kings Fund, Institute of Public Policy Research (IPPR) and the Social Market Foundation (SMF), and Trustee at the Centre for London. Commissioner on the Resolution Foundation's Intergenerational Commission. Named in GQ’s 100 Most Connected Men of 2015. Regularly appears on national TV and radio programmes.