Born October 09, 1951, in Sao Paulo, Brazil, Luiza Helena Trajano is Chairman of the Board of Directors of Magazine Luiza; one of the largest Brazilian retailers, headquartered in the city of Franca Sao Paulo. Trajano studied at Faculdade de Direito de Franca, where she earned a degree in Law in 1972. A businesswoman, Trajano is responsible for the growth of one of Brazil’s largest retail outlets with more than 800 stores, located in 16 states of the country and a strong e-commerce operation. Her journey to the top was not a smooth ail as she went through several sectors, such as collection and sales, before becoming Director-Superintendent of Magazine Luiza in 1991, since then, she has served in various leadership positions before becoming Chairman of the Board of Directors of Magazine Luiza. Trajano has been recognized and honoured for her achievements in business, transforming a network of stores located in Franca, São Paulo, into a network strong enough to fight with the giants of retail business. Some of the honours she has received include the first woman and the only privately held retail company to receive this award in the “SUCCESSFUL 2000” promotion; Entrepreneur Award of the year awarded by Ernst & Young in the Commerce category year 2002; Entrepreneur of the Year Magazine É Magazine 2014 and numerous others.