What is a Lighthouse Project?

Industry Responsibility and Corporate Leadership.

Industry coalitions and alliances:

Global Sustainable Energy Innovation Fund (SEIF)

A concept for a first-of-its-kind Global Sustainable Energy Innovation Fund at scale, developed by the Forum’s Energy Platform, in collaboration with KPMG, to unlock more investments in energy cleantech and fill a gap in the international landscape.

Accelerating and globalizing clean energy innovation is a critical and often underestimated component in addressing climate change and creating new business opportunities. Energy consumption and production represent two-thirds of global greenhouse gas emissions and energy-related emissions worldwide rose by 1.7% in 2018. According to the International Energy Agency, only seven out of 45 clean-energy technologies needed to achieve the Paris climate commitments are on track in their development.

The SEIF will blend public and private finance to de-risk investors and support disruptive energy innovations worldwide with the potential to significantly reduce CO2 emissions and deliver returns. A process is underway to build the fund and create a coalition of public and private seed investors willing to champion its launch.

The SEIF will be officially announced at the Annual Meeting 2020. This project is part of the Forum’s Platform for Shaping the Future of Energy and Materials.

The Hydrogen Council

A global CEO-level initiative with a united vision and long-term ambition for hydrogen to foster the energy transition.

Launched at the World Economic Forum Annual Meeting 2017 by 13 companies (Air Liquide, Alstom, Anglo American, BMW GROUP, Daimler, ENGIE, Honda, Hyundai Motor, Kawasaki, Royal Dutch Shell, The Linde Group, Total and Toyota), the council is co-chaired by Air Liquide and Hyundai. It has now reached 60 members with BP the latest addition to its Steering Group.

To help drive innovation on hydrogen, the Forum leveraged its collaboration with Mission Innovation, a global initiative of 24 countries and the European Commission established to accelerate clean energy innovation, resulting in an Innovation Challenge on hydrogen being created in 2018. In 2019, to drive public-private collaboration, the first high-level interaction between key CEOs and ministers took place in Davos to accelerate the hydrogen economy, looking at how to remove barriers and adopt policy mechanisms towards its deployment.

The future focus will be on accelerating clean hydrogen solutions, particularly in the heavy industry and mobility sectors, to deliver on energy transition and Paris Agreement goals. The Accelerating Clean Hydrogen activities, including supporting the Hydrogen Council, are part of the Forum’s Platform for Shaping the Future of Energy and Materials

Shaping Responsible Materials Value Chains (Mining and Metals Blockchain Consortium)

An industry-led research and development effort on blockchain solutions to catalyse and accelerate responsible sourcing and innovation.

The initiative responds to a cross-industry desire to collaborate on blockchain technology to address sustainability and responsible sourcing-related pressures, which is necessary so that proof-of-concept, standards and solutions can be adopted at industry scale. The consortium will experiment, develop and deploy blockchain together to reduce missteps and embed best practices with the technology.

Members of the consortium include: Antofagasta Minerals, Chile; Eurasian Resources Group, Luxembourg; Glencore International, Switzerland; Klöckner & Co. Germany; Minsur, Peru; Tata Steel, India; and Tracr (Anglo American), United Kingdom.

This project is part of the Forum’s Platform for Shaping the Future of Energy and Materials.

Systems of Cyber Resilience: Electricity

A public-private collaboration platform with the goal to enhance cyber resilience across the electricity ecosystem.

Participation includes 50 committed leaders from companies, government entities and academia, who meet regularly in a trusted, impartial environment. The first key deliverable of this collaboration was a report, Board principles for Cyber resilience in the Electricity ecosystem, published in February 2019. The aim of the report is to share high-level principles to help CEOs and board members meet the unique challenges of managing cyber risk in the electricity ecosystem.

The platform’s activities focus on the implementation of these high-level principles at organization level and a collaboration with the International Energy Agency on an energy security study.

This is a joint initiative between the Forum’s Electricity Industry and the Platform for Shaping the Future of Cybersecurity.

Fintech Cybersecurity Consortium

The consortium aims to address cyber risks introduced by the Fourth Industrial Revolution and the growing importance of fintech in the financial services ecosystem.

The Cybersecurity Consortium comprises Hewlett Packard Enterprise, PayPal, DTCC, Zurich, Kabbage, Citibank, Visa, JPMorgan and Mastercard. Since inception, these members, in collaboration with more than 20 fintech firms, such as Sofi, Onfido and Coinbase, have laid the groundwork for simplified baseline cybersecurity guidelines for fintechs with agreement from globally systemic financial institutions and key regulators.

The consortium will support the scaling and adoption of cybersecurity frameworks that provide clear and actionable guidelines for fintechs and enhance the security of the financial services supply chain.

This project is part of the Forum’s Platforms on Shaping the Future of Financial and Monetary Systems and Shaping the Future of Cybersecurity.

Partnership Against Corruption Initiative (PACI)

A platform led by chief executive officers to advance integrity in corporate governance.

PACI, seeking to advance integrity as a core value in corporate governance, builds on the pillars of public-private cooperation, responsible leadership and technological advances. It engages more than 90 leading companies from different sectors, such as Total, Unilever, Siemens, APCO, Sahara Group and Eni. It is creating a highly visible, agenda-setting platform by working with business leaders, international organizations, civil society and governments to address transparency and accountability.

PACI facilitates the engagement of its members in high-profile international fora such as the UN Convention Against Corruption and the B20. As Networking Partner of the B20, for example, PACI is instrumental in ensuring an inclusive and participatory process and drives consensus of business leaders on key anti-corruption policies. Together with its partners and members, PACI accelerates major collective-action anticorruption initiatives, including beneficial ownership transparency and promoting integrity and good governance of state-owned enterprises.

PACI is also building a consortium to enhance collaboration on data analytics supported by artificial intelligence and machine-learning tools to disrupt and scale the efficiency of the compliance function and prevent fraud. PACI is a World Economic Forum community.

Addressing Aviation and Climate Change: The Clean Skies for Tomorrow (CST) Coalition

A platform that provides a crucial mechanism for top executives and public leaders to align on a transition to sustainable aviation fuels (SAF) as part of a proactive pathway to achieve carbon-neutral flights.

Coalition stakeholders from across the aviation value chain work together to address the chicken-or-egg scenario in which neither producers nor consumers are willing – or able – to shoulder the initial costs required to scale SAF production competitively against existing fossil-fuel options. CST leads co-developed strategies to break this impasse, advancing commercial production of both bio and synthetic SAF for broad industry adoption by 2030. Initiatives include a mechanism to aggregate demand for carbon-neutral flying, a co-investment vehicle and geographically specific value-chain pilots.

CST is a key element of the Mission Possible Platform, a broader international coalition working to decarbonize hard-to-abate heavy industry and transport sectors and is led by the World Economic Forum in collaboration with the Rocky Mountain Institute and the Energy Transitions Commission. It is advanced through close consultation with the Air Transport Action Group, an advisory partner.

Founding corporate champions include Airbus Group, Heathrow Airport, KLM Royal Dutch Airlines, Royal Schiphol Group, Shell, SkyNRG, SpiceJet and The Boeing Company.

This project is part of the Forum’s Platform for Shaping the Future of Mobility.

Drone Regulations for Blood Supply Delivery in Rwanda

A project that has provided new drone regulations has enabled over 20,000 lifesaving deliveries to date.

In 2017, the World Economic Forum partnered with the Government of Rwanda to create path-breaking drone regulations that enabled the country to scale up nationwide its initial pilot project using drones to deliver blood to remote clinics. The new regulations have served as a model for other countries and regions, with regulators from many other governments visiting Rwanda to understand its approach to managing drones and the European Aviation Safety Agency adopting a similar performance-based approach.

In September 2019, the World Bank announced it would be partnering with the Forum to bring regulators from across Africa to Rwanda for the Africa Drone Forum to help them understand how they can enable similar programmes in their own jurisdictions.

This project is part of the Forum’s Platform for Shaping the Future of Mobility, jointly undertaken with the Centre for the Fourth Industrial Revolution.

The Known Traveller Digital Identity Initiative

An initiative that that brings together a global consortium of individuals, governments, authorities and the travel industry to enhance security in world travel.

The Known Traveller Digital Identity Initiative, the first global collaboration of its kind, enables more secure and seamless travel that benefits both travellers and the travel industry. It enables consortium partners to access verifiable claims of a traveller’s identity data so they can assess their credibility, optimize passenger processing and reduce risk. KTDI allows individuals to manage their own profile and collect digital “attestations” of their personal data, deciding what data to share and when.

The more attestations a traveller accumulates, and shares, the better the consortium partners, governments and other parties can provide a smooth and safe travel experience.

This project is part of the Forum’s Platform for Shaping the Future of Mobility.

The Logistics Emergency Teams (LET)

A partnership that unites the expertise and experience of the humanitarian capacity and resources of the logistics industry with community to provide more effective and efficient disaster relief.

A first partnership of its kind, LET has been in operation since 2005 and is a multistakeholder platform facilitated by the World Economic Forum. It comprises four of the largest global logistics and transport companies – Agility, UPS, Maersk and DP World – which work together to support the Global Logistics Cluster (GLC), led by the United Nations World Food Programme. The companies join forces to support pro bono the humanitarian sector during emergency response to large-scale natural disasters and deploy worldwide on request from the GLC.

In its 13 years of action, the LET partnership has responded to 17 major emergencies and provided essential information to Logistics Capacity Assessment (LCA) process to help humanitarians prepare for and respond to emergencies. In 2018 alone, the GLC has supported more than 550 humanitarian organizations with coordination, information management or logistics services in emergencies.

This project is part of the Forum’s Platform for Shaping the Future of Mobility.

Consumers beyond Disposability and the LoopTM Alliance

A multistakeholder platform that guides and accelerates multiple reuse models.

With less than 10% of global plastics waste being recycled, disposable packaging is piling up in our landscapes and oceans. Consumers Beyond Disposability is a multistakeholder platform that guides and accelerates multiple reuse models such as LoopTM, an industry consortium catalysed by the Forum that is building an innovative shopping platform based on durable, refillable packaging. Each consumer purchase made via the LoopTM platform prevents a single-use packaging equivalent from entering the waste stream.

Durable packaging solutions at scale can, therefore, have a significant impact on reducing waste due to consumption. Led by New Jersey-based recycling company TerraCycle, LoopTM engages leading consumer goods companies and retailers, including Carrefour, Coca-Cola, Danone, Mars, Mondelez, Nestlé, PepsiCo, P&G, Tesco, Unilever and Walgreens. Large-scale LoopTM consumer pilots were launched in Paris and New York in 2019, with over 250 durable-packaged products made available to thousands of consumers in both markets. This market testing enables the coalition to collect key insights on consumer preferences and improve innovative cleaning and refilling processes with a view to scaling globally. London, Tokyo and Toronto pilot launches will follow in 2020.

In addition, Consumers Beyond Disposability directly partners with city governments to test and enable integrated packaging reuse systems in a specific urban context. New York City serves as the first use case. Following a joint workshop, the Forum is collaborating with the NYC Mayor’s Office of Sustainability and the Ellen MacArthur Foundation to engage local communities and the consumer, retail, logistics and sanitation sectors to promote the creation of a reusable packaging ecosystem in New York in 2020.

Consumers beyond Disposability is part of the Forum’s Platform for Shaping the Future of Consumption and the LoopTM Alliance is a project affiliated with this platform.

Alliance on Appropriate Data Use

The Alliance aims to develop global principles guiding the use, collection and sharing of data.

Given the centrality of data to the evolution of the financial system and implications for trust and, potentially, financial stability brought on by data mismanagement, the Alliance on Appropriate Data Use has engaged with over 65 banks, insurance firms, technology companies, consumer groups, trade unions, central bankers, regulators, law firms and religious groups to develop global principles guiding the use, collection and sharing of data.

To date, these principles have been endorsed by UBS, Allianz, CIMB and Kabbage, which collectively serve more than 16 million banking customers in all major regions globally; almost 140 million retail, corporate and microinsurance customers in developed, developing and emerging markets; and 205,000 small business customers in the US. The principles espouse a commitment to responsible data stewardship. This means being transparent about client data collection, use and sharing practices.

This project is part of the Forum’s Platform for Shaping the Future of Financial and Monetary Systems.

Coalition to Fight Financial Crime

The coalition aims to raise awareness and promote impact-driven outputs for anti-financial crime (AFC) efforts by convening public and private actors across financial and non-financial sectors.

It was founded by Europol, Refinitiv and the World Economic Forum, and engages more than 100 organizations across the financial services, think tank, business association, law enforcement and advocacy space.

Its primary objectives include catalysing public-private financial information-sharing partnerships to detect, prevent and disrupt financial crime; evaluating the strategic importance of emerging technologies in financial crime detection and prevention; and sharing leading practices to help financial institutions become more effective in combating financial crime. The consortium has sponsored the creation of intricate data visualizations that showcase illicit money flows related to human trafficking that were featured during the World Economic Forum Annual Meeting 2019.

This project is part of the Forum’s Platform for Shaping the Future of Financial and Monetary Systems.

Global Lighthouse Network

A platform for applying Fourth Industrial Revolution technologies to drive financial and operational impact by transforming factories, value chains and business models.

The Forum’s Global Lighthouse Network is a community of manufacturers showing leadership in applying Fourth Industrial Revolution technologies to drive financial and operational impact by transforming factories, value chains and business models. The global manufacturing community is lagging in its adoption of Fourth Industrial Revolution technologies, with more than 70% of companies stuck in “pilot purgatory” (i.e. pilot phases).

The Forum’s Platform for Shaping the Future of Advanced Manufacturing and Production identified the need for a neutral learning platform to showcase top-use cases, roadmaps and organizational approaches to successfully adopting and scaling technologies from which other companies globally could benefit.

To date, 26 manufacturing Lighthouses have been identified from across different industry sectors and they have all joined a cross-company learning journey to share insights and experiences and incubate new potential partnerships. Lighthouse sites are opening doors to the manufacturing world; recognized sites in Europe and China are hosting 50% more site visits (and receiving 300% more requests) from other big manufacturers and small and medium-sized enterprises, to foster the inclusive dissemination of learning and Fourth Industrial Revolution technologies.

Over 60 chief executives, chief training officers and chief data officers from the manufacturing community get together regularly through dedicated workshops in which Lighthouses showcase how digital transformation can be addressed at scale. Applications to join the Global Lighthouse Network have tripled since the last round of selection in July 2019 and 18 new Lighthouses have been identified and will be announced at the Annual Meeting 2020 in Davos. Lighthouses are resetting industry benchmarks for the manufacturing sector as they are all taking operational and financial impact to new levels. Efficiency gains can reach up to 30% and are leading the broader manufacturing community to accelerate its transformation.

This project is part of the Forum’s Platform for shaping the future of Advanced Manufacturing.

Internet for All

A platform to address gaps in digital connectivity, financing, skills and content.

Partners from telecoms, investors, IT, retail, supply-chain companies, governments and multilateral development banks are collaborating on the Forum’s Internet for All project platform. Internet for All – programmes that drive public-private collaboration at country levels – was launched in South Africa, Rwanda and Argentina. The goal for each is to develop local innovations that can then be scaled and/or replicated across the network.

Some examples include the Argentina programme, which supported the development of the “dig once” policy at the national level, trained 80,000 young people on digital skills and have 11 active projects addressing 3-4 million new internet users. In South Africa, the Internet4Mzansi project incubated by the programme has provided affordable connectivity to over 33,000 people in remote areas. Smart Africa, an alliance of 29 African member countries, 32 businesses and 12 non-business partners, is replicating the Internet for All methodology to new countries.

In collaboration with global partners such as the World Bank, GSMA, ITU and diverse regional bodies, a core ongoing priority is to design and test innovative digital infrastructure financing mechanisms, collaboration models and policies that can significantly increase internet connectivity especially in emerging markets.

This project is part of the Forum’s Platform for Shaping the Future of Future of the Digital Economy and New Value Creation

Global Coalition for Value in Healthcare

An initiative that brings together industry and public-sector healthcare stakeholders to exchange insight and best practices.

The goal of a value-based healthcare system is to continuously improve the ratio of outcomes to costs by providing increasingly targeted, segment-specific clinical interventions. The Forum’s Global Coalition for Value in Healthcare initiative leaders share learning on technological investment, healthcare informatics, standardization of data collection and care-delivery models to help businesses shift from delivery-centric to human-centric models, where patient outcomes are at the centre of how the systems (and their pricing/reimbursement) are designed.

This project is part of the Forum’s Platform for Shaping the Future of Healthcare.

Smarter Media Consumer Coalition

An initiative to empower children with digital intelligence to minimize cyber risk.

Digital intelligence is crucial to reducing cyber risk and ensuring a strong future for the media industry. The Smarter Media Consumer Coalition brings together more than 100 industry members and stakeholders to empower children with digital intelligence (DQ), to actively minimize cyber risk, while preparing them for a future dominated by technology.

To date, the initiative has increased children’s digital citizenship worldwide by 10% on average, reducing cyber risk exposure by 15%.

This project is part of the Forum’s Platform for Shaping the Future of Media and Entertainment.

The Coalition for Urban Transitions

A global initiative that works with national governments to unlock the economic power of inclusive zero-carbon cities.

A special initiative of the New Climate Economy (NCE), the Coalition for Urban Transitions is jointly managed by C40 Cities Climate Leadership Group and World Resources Institute Ross Centre. The initiative has country programmes in China, Ghana, Mexico and Tanzania. A multisector partnership of 37 diverse stakeholders drives the coalition.

Organizations involved include: World Resources Institute (WRI); C40 Cities Climate Leadership Group; Stockholm Environment Institute (SEI); International Institute for Environment and Development (IIED); The Centre for Climate Change Economics and Policy at the University of Leeds, UK; LSE Cities, at the London School of Economics and Political Science, UK; Tsinghua University, China; African Centre for Cities, South Africa; PwC; Siemens; Overseas Development Institute (ODI); Indian Council for Research on International Economic Relations (ICRIER), India; McKinsey & Company; Organisation for Economic Development and Cooperation (OECD); Urban Land Institute (ULI); Climate Policy Initiative (CPI); Policy Studies Institute (PSI), Ethiopia; Economic Policy Research Centre, Uganda; DWS; Global Green Growth Institute (GGGI).

The World Economic Forum forms part of the Urban Leadership Council of the initiative and this project is affiliated to the Forum’s Platform for Shaping the Future of Cities, Infrastructure and Urban Services.

Retirement Investment Systems Reform Initiative

An initiative that generates ideas for action to address the global pension savings gap.

The Retirement Investment Systems Reform initiative established a coalition that generated ideas for action that governments, businesses and individuals can take to address the global pension savings gap.

A white paper, We’ll Live to 100 – How Can We Afford It?, quantified the global savings gap and shone a light on a previously unexplored risk, the gender pension gap.

This project is part of the Forum’s Platform for the Future of Investing.

Company industry leadership in corporate global citizenship:

Access to Energy (A2E) programme

Through its Access to Energy (A2E) program created since 2008, Schneider Electric involves local stakeholders, businesses, associations and inhabitants to ensure affordable, reliable, sustainable and modern energy for all.

The A2E programme covers the design and delivery of decentralized clean energy solutions (such as solar-powered lights, microgrids) for disadvantaged population, investment in start-ups through impact focused funds; training and reskilling to support youth and entrepreneurs. So far, A2E has provided access to energy to 24 million people across its main targeted areas (India, Bangladesh, China, South Asia, Africa, Middle East, South and Central America), more than 230,000 underprivileged persons were trained in energy-related professions, and 9,622 volunteering days were completed thanks to Schneider Electric VolunteerIn platform.

With its ecosystem of partners, Schneider Electric is committed stepping up its actions, including to provide 80 million people access to electricity by 2030; train energy jobs/skills for 1 million underprivileged population and support 10,000 entrepreneurs by 2025; and more than €20 million will be invested in start-ups that work towards providing access to energy in Asia Pacific. The fund targets 350 million people with no energy access mainly in India, Bangladesh, Myanmar, Indonesia and the Philippines.

Credit Suisse - Asia Pacific Social Investment Community

An initiative to build a high-impact social investment community to help social enterprises in Asia.

Credit Suisse has been partnering with AVPN, a Singapore-based funders’ network committed to building a high-impact social investment community across Asia Pacific, to develop a framework and common language to help social enterprises in Asia build their capacity and readiness to be able to absorb follow-on investment and philanthropic capital.

The idea is to provide tools to unlock Asia’s $40 trillion in private wealth to have long-term, sustainable impact. Doing this will require resources that can help social enterprises and investors throughout Asia identify and match needs and resources as well as speak a common language of returns and social impact.

Huawei - TECH4ALL Initiative

An initiative that aims to help 500 million people benefit from digital technology in the next five years.

Huawei has developed a digital inclusion strategy that focuses technology, applications and skills in three areas: healthcare, education, development and environment. Huawei is partnering with UNESCO and Close the Gap in Kenya to convert cargo containers into mobile, digital classrooms that provide digital skills training to teachers, women and young entrepreneurs in remote rural regions in Africa. In tropical rainforests, Huawei is working with Rainforest Connection (RFCx) to convert a huge number of used Huawei mobile phones into solar-powered devices that will monitor the rainforests. This is transforming the mobile phones into the “ears” of the rainforests.

Equipped with artificial intelligence, these phones are now used to listen to and identify the sounds of trucks and electric saws that are illegally felling trees, which will help international environmental protection organizations more efficiently protect 6,000 square kilometres of tropical rainforests in 2020.

Huawei and the European Union of the Deaf have developed the StorySign – an app that helps deaf children connect written words with sign language so they can experience the joy of reading.

Novo Nordisk Foundation and Novo Nordisk (corporate) - Action on Diabetes: Steno Diabetes Centres and Cities Changing Diabetes

An initiative to improve life quality and expectancy for people with diabetes as well as reducing the incidence of the disease.

The huge rise in diabetes around the world is catastrophic. One in nine adults is projected to have the disease by 2045. If nothing is done, the global prevalence of diabetes will continue to rise and destroy lives, cripple healthcare systems and damage economies. The Steno Diabetes Centres in Denmark are an innovative public-private partnership between the Danish publicly financed healthcare system and the Novo Nordisk Foundation.

The centres focus on four core activities: world-class treatment; clinical research; education; and prevention. For example, new, data-driven and innovative preventive strategies are developed in close collaboration with people with diabetes, local healthcare providers, local communities and private partners. In total, €1 billion has been granted through a 10-year donation from the Novo Nordisk Foundation to the public Danish healthcare system in agreement with the Danish political regions.

In a complementary move, Novo Nordisk (corporate) initiated Cities Changing Diabetes in 2014 in partnership with University College London and the Steno Diabetes Centre Copenhagen. Cities Changing Diabetes has set the ambition that no more than one in 10 people globally should live with diabetes. Achieving this will require a reduction in the prevalence of obesity – the biggest modifiable risk factor for type 2 diabetes – of 25% globally by 2045, thereby preventing more than 100 million people from developing type 2 diabetes.

Cities Changing Diabetes works to investigate in particular the social and cultural determinants of health in partner cities to be able to facilitate a change in the understanding of the factors leading to type 2 diabetes and obesity and to reduce inequality in health. Cities Changing Diabetes has demonstrated the power of new types of public-private partnership, with more than 100 global and local partners in 24 cities collaborating across disciplines to map the diabetes challenge, share solutions and drive action to reduce diabetes.

Partners include city leaders and ministries, academia, diabetes associations, health insurers, community groups and business corporations. In addition, a global partnership exists with C40 Climate Mayors and the EAT Foundation to triangulate efforts to promote healthy living, healthy diets and climate-friendly cities across the globe.

Takeda and Microsoft - The Global Commission to End the Diagnostic Odyssey for Children with a Rare Disease

An initiative that aims to harness the power of technology to shorten the time to diagnose rare disease in children.

Today, more than 300 million people worldwide are living with a rare disease (50% of these diseases appear in childhood) and it can take an average of five years to get an accurate diagnosis, even in countries with sophisticated health systems. Members of the Global Commission – a unique partnership launched in 2018 by Takeda, Microsoft and EURORDIS-Rare Diseases Europe– are leading patient advocates, physicians, technologists and other experts who are identifying and designing transformative solutions to solve this problem.

The group’s first-year report, issued in February 2019, set out actionable recommendations to empower patients and families, overcome health workforce shortages and reimagine traditional health practices to speed up the time for an accurate diagnosis. The goal is to inspire concerted action and mobilize diverse actors – within and outside the health sector – to work collaboratively towards a shared ambition. This work contributes directly to the Sustainable Development Goals and supports the recent United Nations declaration on universal health coverage.

AstraZeneca - Healthcare Internet of Things Innovation Centre

A project to develop total disease management solutions, incorporating digital technology, that extend well beyond the medicine to ensure that patients receive appropriate treatment and care.

AstraZeneca aims to delivers ongoing value both to patients and healthcare systems. Incorporating digital technology into many parts of the discovery, development and distribution of medicines is, therefore, one of the most significant strategic shifts in which AstraZeneca is investing. The Healthcare Internet of Things Innovation Centre, which opened in 2017, is the result of these efforts. The centre, jointly developed by AstraZeneca and partners from government, industry and academia, as well as with research and medical institutions, is based in Wuxi, China, in Jiangsu province, and is designed as a showcase for innovative ideas in healthcare.

It uses the internet of things (IoT), big data, artificial intelligence and other digital technologies to meet the needs of patients in disease prevention, screening, diagnosis, treatment and rehabilitation. AstraZeneca’s approach is based on open innovation, leveraging the best of what is available. AstraZeneca already collaborates with over 200 leading companies, such as Alibaba, Tencent and Amazon.

To date, this collaboration has led to the development of 14 patient-centric innovation solutions, which have resulted in 3331 hospitals across China, and have served over 3.3 million patients.

Novartis - Provision of Innovative Medicines in sub-Saharan Africa

A new strategy to provide innovative medicines to more patients in sub-Saharan Africa.

Some 25% of the global disease burden is in Africa, yet the share of the world’s health expenditure for Africa is below 1%. Novartis , through its strategy launched in 2019, aims to maximize reach for patients of all incomes by focusing on tiered pricing models, competitiveness in tenders and scaling social business models, while working with partners to strengthen health systems in the region. Novartis is building on its established activities in malaria, cancer, diabetes, respiratory illnesses, sickle cell disease and cardiovascular diseases as well as proven social business models on the continent.

The strategy is aligned with the Novartis Access Principles, which were launched in 2018, and aim to systematically integrate access strategies in how the company researches, develops and delivers medicines globally. Most recently, Novartis announced a broad public-private partnership with the Government of Ghana to tackle sickle cell disease, including access to available medicine, clinical research and use of digital technologies to achieve global standards of care.

Centene - The Centene Provider Accessibility Initiative (PAI)

An initiative that aims to transition healthcare delivery into a fully accessible system by removing barriers to care and service in healthcare offices.

Designed in collaboration with the National Council on Independent Living, the programme is the first of its kind and assists those living with disabilities in accessing quality healthcare. The PAI also expands the level of disability-inclusion information that Centene shares with members, including details on physical access to healthcare facilities and providers’ capability to communicate with patients that have hearing, vision or intellectual disabilities.

What makes this initiative successful is the increased access to care, not only for Centene’s membership but also for the community as a whole. This initiative reflects Centene’s responsibility as a provider of healthcare services to the populations most in need. Each component of the PAI, whether removing physical barriers, assessing physical structures, providing programmatic access improvements, or updating disability access information in provider directories, validates that commitment.

The Global Alliance for Responsible Media (GARM)

An initiative that brings together advertisers, agencies, media companies, technical platforms and industry associations to rapidly improve online safety.

With nearly 3.8 billion people online, the world is increasingly connected and yet the increase in dangerous, hateful, disruptive and fake content online risks threatening citizens globally. Members of GARM recognize the role that advertisers can play in collectively pushing to improve the safety of online environments.

They are collaborating with publishers and platforms to do more to address harmful and misleading media environments, and to develop and deliver against a concrete set of actions, processes and protocols for protecting brands. GARM was founded in June 2019 by 29 of the world’s leading advertisers and World Federation of Advertisers members and is championed by the Association of National Advertiser’s CMO Growth Council.

This initiative represents, for the first time, an unprecedented collaboration with advertisers such as Adidas, Bank of America, Bayer, Beiersdorf, BP, Danone, Diageo, General Mills, GSK Consumer Healthcare, LVMH, Mars Incorporated, Mastercard, Mondelēz International, NBCUniversal, Nestlé, Procter & Gamble, Shell, Unilever and Vodafone, media companies and platforms such as Facebook, Google, Teads, TRUSTX, Twitter, Unruly, and Verizon Media, major agencies such as Dentsu Group, GroupM, Havas, IPG, Publicis Media, and Omnicom Group, and industry groups the MRC, IAB, TAG, ISBA, MMA, and Effie among others.

#SeeHer Movement

A platform for enabling women to be positively and accurately portrayed in advertising and media.

In collaboration with the Association of National Advertisers, the #SeeHer Movement is an unprecedented coalition of more than 70 companies, with 1,000 leading brands representing the entire marketing ecosystem. Co-chaired by AT&T and Procter & Gamble, #SeeHer member companies believe that media and technology play a major role in how women and girls see themselves and that when the advertising and programming they see reflects who they really are, they will be inspired to reach their full potential.

#SeeHer was founded in 2016 and includes World Economic Forum Strategic Partners Bank of America, Cisco, Citi, the Coca-Cola Company, GE, IBM, Johnson & Johnson, JPMorgan Chase & Co., Mastercard, Nestlé, Procter & Gamble, PepsiCo, Unilever and Visa among its members. A core element of the #SeeHer initiative is the Gender Empowerment Measure (GEM), the first standard for measuring gender bias in advertising that has been used to test more than 100,000 ads in 18 countries, along with a suite of tools and training formats for marketers and media creatives.

Building on the global momentum of the past three-plus years, #SeeHer launched #SeeHerHearHer in March 2019, which expanded the #SeeHer mission to eliminate gender inequality in the music industry and increase the percentage of women in front of and behind the music. And in May 2019, #SeeHerInSports was established to increase the visibility, distribution and portrayal of women in sports worldwide.

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