New ‘must-haves’ raise the bar for the end-to-end user experience

The growth in digital consumption and competition for consumer attention create a new set of must-haves for media companies. Digital-native services are best placed to meet growing demands through existing channels and well-funded content to satisfy record-high consumption levels. To drive a similar experience, traditional players will need to adopt new interaction models, such as dual-screen experiences and social viewing.

Meanwhile, entirely new experiences and businesses will be built upon emerging channels, particularly gaming, as in-game commerce, advertising, mini-programmes and virtual events continue to gain popularity. Innovations in advertising, such as transactional ad units, non-disruptive displays and frequency capping will further define the user experience. The customer experience is not limited to media consumption, but extends to a continuous integrated cycle from acquisition through engagement to retention and everything that happens in marketing, sales and support.

Image : World Economic Forum

We are thinking about how we can use technology and innovation to create an enhanced communal experience for fans watching at home, while replicating the atmosphere and look of a home arena for players in the venue.

—Mark Tatum, Deputy Commissioner and Chief Operating Officer, National Basketball Association (NBA), USA

Differentiated content is still king

media, entertainment, consumers, digital, regulation
Big players are looking to expand their footprint through rights deals with top podcasters.
Image : Getty Images

Back catalogue proves sticky

Better experiences driven across devices and formats

Local capabilities, global reach