Rapports

3 results found

4 septembre 2020

The Future of Media: A New Framework for Valuing Content

Accenture forecasts that the global GDP contribution of the communications, media and platforms sectors, which include traditional and digital-native media c...

14 juillet 2020

Building Back Better: An Action Plan for the Media, Entertainment and Culture Industry

While media consumption has accelerated during the pandemic, the main currency used for media monetization – advertising spend – has been pulled back across ...

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2 avril 2020

Understanding Value in Media: Perspectives from Consumers and Industry

Rising value, shifting habits and the arrival of “supercompetitors”: How new business models and entrants, and changing consumption preferences are affecting...

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