This paper was produced in collaboration with ScaleUp Nation.
The circular transition requires change within and throughout our economic systems. A particular subset of innovators – trailblazers – go the extra mile to shape the market for circular solutions, often ahead of their time, before the market is fully ready. This report explores the strategies they deploy as they reshape policy and market conditions, appeal to a new and emerging consumer base, and create significant opportunities for investors, innovation enablers and businesses.
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